Studio Brief 2 - development critique and response

Feedback from group critique

• look into the origins and history behind the Berthold and Univers typefaces
• see what the intentions were when they were created
• look at other typefaces that could be considered 'tranquil' to gather inspiration.
• are these other typefaces using sans serif too
• what does it communicate to you?
• could there be a different approach all together in terms of what parts of the letter forms are being manipulated?

In response to the feedback I have received, I think I now have more direction with what will need manipulating in the alphabet. I will look at other aspects of the characters in Univers especially, as it was favoured most by peers during this assessment. Research of the typeface, and where it is used may also help me to gather ideas of where to take my development.

Further research into Univers found that it has been used on the logo of Frankfurt Airport. This could be to communicate a sense of comfort and trustworthiness for its customers. In this way 'tranquil' can relate to this because it is also a sense of comfort and calmness.

"With its sturdy, clean forms Univers can facilitate an expression of cool elegance and rational competence." - www.linotype.com