Two initial ideas
idea 1 - create a typeface that flows similar to univers, in a uniform and stable manner
idea 2 - Heavily alter and experiment with serifs to create a formal, yet relaxing typeface.
questions for class critique
1 - do you think univers is a suitable typeface for my word? - if not please suggest a better typeface
2 - would manipulation of the serif be suitable?
3 - in terms of height and weight of characters what would you change?
answers
Univers is a good typeface - maybe experiment with Berthold or Helvetica. To me 'tranquil' flows - try joining up the letters - like flowing water or try joining up letters via serifs?
constant weight and height throughout - idea of flowing/neutrality.
I feel that Univers portrays tranquility when the typeface is used, quite minimalistic, even and calm. I'd have thought that tranquility would look best in a simple sons serif font, maybe with more loose kerning than usual the word would look more calm and ambient. Quite thin width, but ordinary, not too thin or too thick. Also experiment with slightly enhanced height.
Experiment with both Univers and Berthold in your work if you want to create a more obvious link with tranquility and calmness. If not you could try using a typeface that reflects the opposite - one that isn't even but manipulate it so that it is and flows better than its original.
Keep the height and weight of the letter forms uniform.
No comments:
Post a Comment