Logotype - initial ideas / sketches feedback

After presenting my ideas to the group I found that the vast majority agreed with the general direction in which I was taking my project.

Ideas for a company

• One person said that the idea of using a counselling or therapist company was a stronger idea than yoga, because it would suit the typeface style that I was going for more than the others.
• They advised me to look mostly into the typeface that show formality and professionalism. For example, Times, Garamond and Bodoni.
• Overall, Bodoni was favoured as the best typeface to use for my word.

Sketches feedback

• They liked the idea that the letters were mostly presented in a formal and uniform manner which made the brand look professional.
• One idea to play around with more could be the direction in which the letters are facing and whether splitting the word up would help to bring about new approaches.
• could also consider creating a small logo consisting of the initials of the word. For example, for diffidence it could be 'DE'.

In response to this feedback, I feel like my company branding is starting to take more direction and meaning. I now know from second hand experience what effects the letterforms and structure has on others who look at the word. This will help me to form a more effective and professional feel to my logotype during development.