After receiving feedback in the group critique I found that the vast majority of people had similar opinions to me, in terms of what I believe had been my most successful and what I believe could have been improved. Many people say that the design with short letters and the widest kerning made the most impact as a logotype. This was because it combined elements from my development stage, and communicated the intentions of my word through the branding of the company. In terms of what could have been improved, I think that the italics logotype could have been revisited and altered more so that the letters would run uniform to one another. This way I may have brought about new ideas that could be beneficial to all my designs.
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