Logotype - Class Critique

Questions for class to respond to 

1. Do you think the kerning in my work is suitable for the company I am Rebranding?
2. Is the Typeface suitable for my word?

answers

• 1.) yes, the typeface suits the theme of togetherness. 2.) no, too formal, needs to be more relaxing.
• 1.) The kerning doesn't look comfortable. 2.) yes

• 1.) Yes, it shows plenty of appropriate spacing. 2.) Yes, it looks professional

• Has a professional look and suggests you would get an expert service. It looks like an established firm, However it needs a more approachable feel. Perhaps emphasise the curved serifs more and reduce the kerning between 'c' and 'e'.
• professional but not approachable.

• Looks professional, but maybe needs to be a bit more friendly. I like the slight italics because they looks professional.
• The typeface suits it but I think the overall look should be more welcoming. Could experiment more with the kerning or colours.
• If you're going for a counselling company, I think you should try to make Bodoni a little more friendly by altering it slightly, also perhaps try and space the kerning.
• I like how you've altered the 'D' and the 'E', works well with the idea of togetherness

From this I will be able to finalise my ideas and select 5 logotypes that I believe have worked most effectively. From looking at this feedback, I know that I may need to look back at other typefaces that could ultimately influence the one I am now using, as several responses to my work suggest the typeface could be too formal and in fact may have worked better in a different typeface all together. In terms of the serifs I have used I may have to look at ways to create a more friendly approach in my designs, as some people say they are not welcoming enough. One idea I came up with after receiving the feedback would be to try the word with serifs on just one half of each letter. For example, I could leave the serifs at the baseline of each letter and take away the x-height serifs and see what difference it will make on my work.