Studio Brief 2 - Chosen Adjective

Chosen Adjective

Tranquil - 'free from disturbance; calm'
key words: restful, relaxed, carefree, quiet, soothing, undisturbed.

After finding out about the Univers typeface I decided to use the adjective 'tranquil' as the starting point for my typeface. I chose tranquil because it meant creating a typeface that would show ease and relaxation throughout. In this way, Univers was the closest of the 8 typefaces that communicates ideas of relaxation, calmness and flowing forms. As this typeface will be a starting point for influence of my designs, it will mean that letters included in my alphabet will not be heavily manipulated and will remain uniform in a sequence that flows. In terms of manipulation however, I may decide that changing the height and width of these characters will be necessary for a full alphabet.