To start creating my logotype design, I began by sketching several variations of my word, so that I could see for myself what would work best for the company and I could receive constructive criticism from peers to help me choose the most appropriate solutions.
The first thing I chose to do was to type the word 'diffidence' in uppercase 'Bodoni Book' so I could get a rough idea about the formality of the word when put together. This meant using the same kerning and serifs to the original, before hand so that I would be able to see what will need manipulating in a later stage.
- From this first edit in italics I decided to look at how the serifs could be shortened and the text could be widened but maintaining the same kerning.
- To do this I reverted back to Bodoni Book when sketching. This way I could see the best way too improve the size.
- I also made the capital 'D' at the start of the word slightly heightened compared to the rest so that I can see whether or not to consider making some letters bigger than others.
- After playing around with the size of the first letter and width, I started looking at whether these changes could all be added together.
- I decided to make the first and last letter of the word exceed the X height and go below the baseline.
- As you can see I have also tried using italics in the middle while the letters at the beginning and end are in Bodoni Book.
- However, I feel that changing the middle of the word drastically in this way has conveyed the wrong ideas as I want my word to promote togetherness rather than being separated.
- To improve these ideas I will develop them further by experimenting more with width and height of the start and end letters, as well as how I can adapt the serifs to suit the structure of the word.
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