OUGD505 - SB2 - Website Proposal

To test the logo and aesthetic of the brand, the designs will be applied to different mock ups and displayed within a website layout. This way it will be possible to see how the designs will look when put into context. It would also validate the choice of colour and font of the campaign when analysed by peers in the final feedback session.

As previously considered, this stage in the project would allow the use of font that wasn't chosen for the logo. By applying Garamond Pro to the descriptive elements of the labels, it would further portray the brand as high end.

The use of white for the label has also worked successfully with the gold as it communicates an image of cleanliness.

The mock ups also allowed the opportunity to use the cannabis leaf within the design, making it clear to the audience of the ingredients. With this design, the leaf would be situated on the side of the soap packaging, making the Lifted Spirit logo the focus of the layout.

The same use of white was also applied as it was the best way for the gold to stand out.




To see how the branding might look on different materials the designs were then applied to different mock ups of paper bags. By trying the logo on different colours, it was easier to assess which colour options would best contrast the materials.

For the first design, the mock up provided a white material paper. This meant that the logo colour did not need to be changed as it had already worked on other mock ups. The other coloured bags were better when paired with the logo in black as the gold was not as stand out when paired with blue, yellow and brown.

Out of all the designs, the one that was best received was the yellow paper bag with a black logo. This was because it was the most legible and it also reflected the bright colourful aesthetic of the brand through the material.

For the website, the gold used for the logo was applied to the top of the page with the text situated in white. This was done because it was evident at this point that the two colours worked well at contrasting one another. Showing the photographs of the products in the centre of the page also gives the audience a clear view of the brand.

Below this, the option to shop the products is provided, along with the logo in a lower opacity and a chance to sign up to the newsletters that the campaign offers.

To improve the look of the website layout, the home page title and options were positioned differently. By adding the name of the brand central to the top of the page, it was more clear to the audience. Several options were then added below the name to navigate to different pages within the site, including the different product ranges that the brand offers.

Taken inspiration from other cosmetic brands, the website also features a search bar, account information and a check out basket for items to be purchased.

The idea of the home page would be to show the product photographs in slides, so that while the audience navigate the page it will show different products for them to click on.

Below this was a promotional offer to the customers giving them 20% off their first order when using a code provided.

As the brand would be focused on gaining popularity through its link to cannabis, it was important that customers would be informed of the ethical practice, the ingredients used in the products and the origins and uses of the plant. This way the brand can establish itself among competitors that believe in ethical practice. For example, Lush are known for their hand made products that refuse to test on animals. In the same way, Lifted Spirit would be able to show customers that the stigma attached to the use of cannabis can be misinterpreted.