- look at vice documentaries relating to the debate.
- social experiments involving non users. e.g. the old women who try cannabis for the first time.
- look at how the older generations are influenced or persuaded.
- look at US laws that prove health benefits of cannabis
- why was it criminalised?
- the new laws put in place in legal states in the US.
- try creating other designs for different packaging. e.g. medical packaging.
- look at other ways to promote a business. e.g. website layout for cannabis sales
From the ideas that were shared during the feedback, the idea to create a brand came about. This would mean designing and creating a series of products, in an attempt to appeal to the target audience. Having looked at brands such as Sweet Grass Kitchen and Strava Craft Coffee, it is evident that there are independent brands that exist in today's market that use similar branding as popular brands, such as Starbucks. In the same way, a brand identity could be created in order to break into a similar market. Furthermore, it could then have the potential to compete with brands that are likely consumed by the same target audience.
To come up with a brand idea, it was first necessary to study different existing brand's that are natural in their production. For example, by looking at washing products that use natural ingredients, it would provide an idea about how that brand communicates their intention. As many cleaning products wish to reflect a clean and fresh image to their audience, there is much consideration in the layouts, colour schemes and type used in the brands. In particular, brands such as Dove like to use white or green, as this reflects ideas of being clean or natural. In the same way a cannabis related brand is likely to use green to show the relation to nature or the plant itself.
Different brands that were available to me were photographed and studied in terms of their design qualities.
Baylis & Harding - This brand was quite minimalist in its approach to the design, with transparent packaging that allowed the text to stand out against the contents. The use of neutral colours also work well with the stylish serif font.
The Orange Tree - The white fonts work well with the product as they present a clean image. The content colour is also reminded through the text where it says it contains extracts of orange and honey.
Evelyn Rose - This brand uses a simple, illustrative layout that uses subtle colours to remind the audience of sweet smells or tastes. The aesthetic of this brand is quite fashionable and is likely to be aimed at female audiences.
The Orange Tree - For the bath salt and bath bomb products, this brand has used brown packaging with subtle hints of colour in places. This gives off an image of organic style and when paired with varied fonts, it can communicate stylish tones.
Saponificio Artigianale Fiorentino - This high end Italian brand of soap is more luxurious in its approach to the design. Its detailed illustrative design helps to establish the product as high quality among its competitors. With stylish fonts and considered packaging, this product is a stand out among others.
La Maison De Senteurs - This minimalist approach to the design incorporates classy serif and sans serif font together on a subtle pink background. This approach is a more straight forward option that is more informative to the viewer.
Lush - Known primarily for their ethical processes, Lush create body hygiene products such as this, with neutral approaches to the design. This brings the viewers attention more to the brand's ethical principles, which are situated on the packaging.
To come up with a brand idea, it was first necessary to study different existing brand's that are natural in their production. For example, by looking at washing products that use natural ingredients, it would provide an idea about how that brand communicates their intention. As many cleaning products wish to reflect a clean and fresh image to their audience, there is much consideration in the layouts, colour schemes and type used in the brands. In particular, brands such as Dove like to use white or green, as this reflects ideas of being clean or natural. In the same way a cannabis related brand is likely to use green to show the relation to nature or the plant itself.
Different brands that were available to me were photographed and studied in terms of their design qualities.
The Orange Tree - The white fonts work well with the product as they present a clean image. The content colour is also reminded through the text where it says it contains extracts of orange and honey.
Evelyn Rose - This brand uses a simple, illustrative layout that uses subtle colours to remind the audience of sweet smells or tastes. The aesthetic of this brand is quite fashionable and is likely to be aimed at female audiences.
The Orange Tree - For the bath salt and bath bomb products, this brand has used brown packaging with subtle hints of colour in places. This gives off an image of organic style and when paired with varied fonts, it can communicate stylish tones.
Lush - Known primarily for their ethical processes, Lush create body hygiene products such as this, with neutral approaches to the design. This brings the viewers attention more to the brand's ethical principles, which are situated on the packaging.
No comments:
Post a Comment