By researching this further, there will be a chance to use design as a way to communicate this new format to a particular audience. This can then be applied to a practical investigation as a result.
Beginning the investigation into virtual reality, I looked at a talk by Phil Kauffold on TEDx. In this talk, he describes the ways in which VR is becoming a staple part of the future of entertainment, but is also acting as a tool for other purposes. This includes the medical field and design purposes.
https://www.youtube.com/watch?v=d-HRgfJbPvk
Looking at the ways in which VR is becoming a marketing strategy, Diverse Interactive was one company that was looked at. Through the use of augmented and virtual reality, the company would promote the brands of clients through interactive advertising.
The features that made this a stand out company, was the way that it presented itself to the audience through moving image on its website. The futuristic style and technology based design of the website, would further add to the aesthetic of this company's image.
One potential avenue to take the project in could be though the design of a futuristic VR website. By mapping out a structure for the website using typography and design styles appropriate to the aesthetic, it may be possible to replicate a company or brand that is likely to be seen in the world of graphic design in the future.
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The website itself is reminiscent of the 80s retro gaming style and uses a neutral black and white background that brings the focus to the colourful content of the central images.
Typography
The google VR experiments, used a font that was similar to a typewriter and worked well in making the website look more futuristic and tech based. Therefore, different fonts similar to this style will be looked at for the design of my own web page.
Diverse Interactive also made use of the high tech aesthetic, with geometric shaped lettering and different styles of kerning in the logotype. It seems the best approach from looking at this is to use sans serif, modern fonts that give the audience a sense of shape, distance and innovation. With technological style fonts such as the one used by Diverse Interactive, the audience can understand the futuristic approach of the company.
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