OUGD501 - New Practical Research

After revisiting the question within the essay and establishing a certain subject to follow, it became more clear that in order to link the findings to a practical output, there would need to be more plausible evidence to support the claims. Therefore, the essay focused on the discussion about graphic design development as a result of technology. During the findings of the essay, it was found that the new emerging medium of the modern world is likely to take over traditional processes when it comes to design. One medium in particular, became the focus point of the essay, which was the introduction of virtual reality in recent years.

By researching this further, there will be a chance to use design as a way to communicate this new format to a particular audience. This can then be applied to a practical investigation as a result.

Beginning the investigation into virtual reality, I looked at a talk by Phil Kauffold on TEDx. In this talk, he describes the ways in which VR is becoming a staple part of the future of entertainment, but is also acting as a tool for other purposes. This includes the medical field and design purposes.

https://www.youtube.com/watch?v=d-HRgfJbPvk

Looking at the ways in which VR is becoming a marketing strategy, Diverse Interactive was one company that was looked at. Through the use of augmented and virtual reality, the company would promote the brands of clients through interactive advertising.

The features that made this a stand out company, was the way that it presented itself to the audience through moving image on its website. The futuristic style and technology based design of the website, would further add to the aesthetic of this company's image.




One potential avenue to take the project in could be though the design of a futuristic VR website. By mapping out a structure for the website using typography and design styles appropriate to the aesthetic, it may be possible to replicate a company or brand that is likely to be seen in the world of graphic design in the future.

VR experiments with google - Google offers a chance to play around with virtual reality games, using 'Google VR experiments'. The website shows a range of different examples of VR and how it is used by music producers, videographers and science to engage the audience in the new format.

The website itself is reminiscent of the 80s retro gaming style and uses a neutral black and white background that brings the focus to the colourful content of the central images.








Typography

The google VR experiments, used a font that was similar to a typewriter and worked well in making the website look more futuristic and tech based. Therefore, different fonts similar to this style will be looked at for the design of my own web page.

Diverse Interactive also made use of the high tech aesthetic, with geometric shaped lettering and different styles of kerning in the logotype. It seems the best approach from looking at this is to use sans serif, modern fonts that give the audience a sense of shape, distance and innovation. With technological style fonts such as the one used by Diverse Interactive, the audience can understand the futuristic approach of the company.