To begin the development stage, the name Virtual Reality Visuals was used as the name for the imagined design business.Similar to how the technology based design websites used bold sans serif font to express futuristic design, this idea would then be applied to the proposed business.
Starting with Helvetica Bold, the research went on to look at fonts that would make the letters less rounded and more geometric, as this would look more digitised and futuristic. From this, the font Archivo was discovered and used as the basis for the website text.
Through using Archivo, a logotype could be devised that would combine the letters to make the business look similar in nature to futuristic websites.
The idea to start of the logo, was to have each starting letter of 'Virtual Reality Visuals' connected together. It would show the colour scheme to be overlapping and advancing from left to right. The result of this was a logotype that started dark on the left and changed to bright yellow on the right, mimicking the advancement of technology. The words of the business were then also placed under each letter and used a separate, darker shade of orange. This gave the logotype a modern feel that could be used on different backgrounds.
As the website would feature different sections for the audience to choose from, several texts were made as a way to entice the audience to look at the different formats that can be used to promote their businesses. For example, the texts would detail the service provided for people looking for particular photography or videography for their business promotion.
Identifying the colour scheme would also allow for the style of the website to be established. This way the logotype could be applied to the colours of the background without attention being drawn away from the darker areas of the design.
No comments:
Post a Comment