OUGD505 - SB2 - Business Cards

To further extend the practical investigation into the brand campaign, the design would be tested in physical form. The idea would be to print the design onto hemp paper, so that it would relate to the ethical practice of the brand. It would also allow for the opportunity to see how it might look once printed into business cards to promote the brand.

Keeping to the idea of ethical practice meant also reducing the amount of digital production for the process. This meant hand cutting the cards once they were printed, reducing the amount of pollution for the process. As hemp paper is taken from the same plant as cannabis, it would be a fitting material to use in the production of the business cards.

Using illustrator, the business cards were aligned onto a single sheet of hemp paper and then printed to be hand cut from the page.

The hemp paper proved to be thicker than expected, meaning the process of hand cutting each individual card was a lengthy procedure. Another option that may have worked better, would have been to use a laser cutter to precisely trim each card.

In terms of the print quality, the cards were considered successful as they were printed at 3.5" by 2".

Overall, the process for creating the business cards proved that hemp paper worked well as a material to use for the campaign. However, the process of hand cutting proved to be inefficient and a different method should have been used for a better quality outcome. To add to this, the hemp paper could have also been tested on other packaging for the brand, including the idea for soap packaging and stickers.