Project Statement
After receiving
feedback from the first draft of the COP2 essay, it was obvious that in order
to make the practical work more valid, there would need to be an improvement in
the argument and resources to back it up. To do this, the essay was re-written
using other contextual references to reading material. This included looking
first at The Evolution of Human Artistic
Creativity by Gillian M Morriss-Kay, as it would prove that throughout
human history there is evidence to suggest that creativity is what helped
humanity to evolve and advance.
As the essay was
written to prove that technological advancements would change the way in which
graphic design is practiced, I began looking at other sources that would prove
the technological advancements were positive. Mark Graham and William h.
Dutton’s book, Society and the Internet,
proved that the introduction of this tool has not only changed the platforms of
the design world but has also shaped society and made problem solving efficient
and more precise.
Evidence to
support this claim was found in another book by Alan Pipes, titled Production for Graphic Designers. In
this, he explain how the internet had become so important to society in the
modern world that he re-wrote his book because the first edition was written
before the world wide use of the internet. He also explained how the tasks of
the graphic design world were made easier by the internet, and how his first
edition of the book focused primarily on the practices of the past, making it
less relevant to the modern world.
In support of the
essay’s themes, the practical investigation went on to look at the businesses
that were thriving in today’s design industry, due to the advancements in
technology. From this, the idea to create a website offering advanced
technological services was imagined. Further more, it explored the ways in
which these businesses would present themselves to their audience, as a way to
inspire the website that would be designed specifically for an audience of the
future.
Overall, the link
between the theoretical investigation and the practical investigation became
more plausible as a result, and allowed for the opportunity to explore ways
that graphic design may change as a result of the advancements made in
technology.
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