OUGD603 - Personal Branding Outcome

In order for the developed concept and its ideas to exist within a context seen by the target audience, I designed a concept board of the personal branding that would be posted online. As prior research into Behance portfolios showed concepts in this way, I felt that this would allow the identity to reflect a more professional approach and could attract the attention of studios that present their own work in a similar way. A scrollable concept board also gives potential clients an overview of the way you work, meaning this could also reflect a more professional consideration of online engagement. This is something I want viewers and target audiences to see when viewing my work, as this will increase the chances of making an impression.

Taking inspiration from other layouts, I began by sketching the order and positioning of the entire identity. Starting with the logo, the concept board would take viewers on a journey through initial concepts, typography and colour choices to the end result and ways that the identity works throughout physical and digital formats.

The board begins with the logo and a short summary of the personal branding concept. This reads: 'In reflection of my passion for bespoke design, I wanted my personal branding to look sophisticated. Therefore, I chose a style that made use of my frequently used colours, including shades of blue and graphite grey. The use of Helvetica Bold and Light made the positioning of text contemporary in its approach, while also providing the logotype with a shape to work from.'


The typography section embodies the collection of fonts, logotypes and sizes used throughout. Later sections refer back to this in small text down the left hand side to indicate the font sizes used and where.






The colour coordination is shown within the shape of the logo and gives viewers a code to each colour for reference. To the left, the text indicates the primary and secondary colours used throughout the identity.








The print section then goes on to explain how the concept was applied physically (proposal, tax invoice and introduction documents) for clients.











Using a simple visual presentation of the business cards was easier for the viewer to read the information on either side.





The stationary mock up then gives viewers, and particularly potential clients an idea of what documents they can expect to receive when doing business with me.








Finally, the viewer is left with a visual approach to my Behance page, which means they are then likely to understand the reasons for the colour scheme and cover images of each project. The concept board ends by enticing viewers to check the remainder of the identity on the rest of my Behance profile. This only emphasises the contextual placement of this document, as it would appear on Behance promoting my self branding, but as a result could bring viewers to my page.


Link to Behance page
https://www.behance.net/alexpankhurst