OUGD603 - Personal Branding Development 2

 Developing the tax invoice document further meant changing the colour scheme and adding the outline shape of the logo in the backdrop to the information. A subtle hint to the logo was also added beneath the header and the text was made italic so that it would correspond to the shape. At the bottom left hand corner of the document, the finalised logo was applied but used the same orange colour to allow consistency.

The colours applied to this document were used as a way to contrast the blue used in the introduction page, making its intention clearer to viewers.

The same colour scheme applies to the proposal so that the two documents would remain relatable. In order for the colours to show importance as well as improve legibility, there were different opacities throughout.

The header was set to 100%, the centre service description at 80% and the surrounding text boxes at 60%. The background was set at 40%, making it a subtle feature of the document.

By removing the background pattern from the introduction document, the design was less overcrowded and reflected a more creative approach, instead of a corporate one.

Once the new developed designs were applied, it was clear that they were much better than the previous styles and created less crowding within the visual approach. The shapes used in the background also became more visible and therefore reflected the consistency of the identity better. Seeing as these new shapes applied to the background worked well for the physical embodiment of the identity, I decided to apply them to the background of my Behance online page. This way the identity remained consistent with its online presence but also in the cover images of the portfolio projects. As shown below, the cover images were changed so that the light blue found in the finalised logo could be applied to each project.