OUGD603 - Personal Branding Initial Ideas 2 (Typography & Colour)

As the concept for the project involved taking elements from previous work to use for the inspiration, I started to gather potential fonts and at different weights. This way, there would be a variety of styles throughout the identity, but also there would be a chance to apply fonts to different formats more appropriately. For example, when designing a portfolio to add online, Helvetica Bold will work best for headers, while Helvetica Light could accompany the header with smaller body text. Another font that was chosen was Avenir, as it had proved to be a stylish font in a previous brief and reflected a contemporary and sophisticated style. This was ideal for the identity, as I wanted it to be as commercially appealing as possible and to show elegance.

In terms of the colour scheme, I knew that I wanted the identity to include personal preference but also allow for the colours to work with the layouts. Therefore, I picked several shades of blue that were closely related to one another and in addition, picked shades of orange and grey that would be used as contrasting backup colours. Primarily, the personal branding identity would use 4 main colours including blue and orange, while the secondary colours were limited to grey and orange.