OUGD603 - Creative Convos Social Media

After finishing the concepts for the printed posters, we screen printed an example to be shown in the presentation. As for the other ideas that were not used for the physical process, we used them in the social media concepts in digital form. This would include images of the creative speakers, so that viewers could visualise the how the workshops would be and who the creatives are.

Using the Instagram dimensions (1080 x 1080), an initial post was set up to work from. During the initial stages of the project, we considered the use of imagery but instead opted for a more minimal approach using halftone. This was because we wanted to promote the traditional methods found in graphic design and how they are primarily used at some stage in a designers career. Therefore, we decided that the digital approaches could be left for social media.










Similar to the past year's social media, I created a post for each of the 5 days of the week. These would promote each individual speaker and links to their Instagram pages. Choosing Instagram as our main focus, the posts would first promote the event and then later document the workshop after each day.












With inspiration from our screen printed poster, we re-used the font and layout so that the posts would remain consistent with the identity. They would also remain primarily as 2 colours, with white as a background. This would allow the posts to focus on the colour assigned to each speaker and the black text below it documenting the event.

The logotype placed in the centre of each post was initially made with the intention of covering the halftone pattern, but we found that it could potentially be animated at a later stage. The idea we have in mind is to show the logo entering from the corner of the post to the centre, during the promotional stages of the event. After the event the posts could then show the logo retreating to the corner to show the passing of the week.









After creating each concept for the speakers of each day, I received some initial feedback before the presentation. Here it was suggested that further development could include halftoning the images in social media and considering other social media platforms.

The promotional post for the event would describe who would be visiting on which day and a link to their Instagram page. This way the students can easily access the speakers work and get a feel for what to expect from the workshop. In addition to this, the workshop could then be documented by a follow-up image from the workshop and links to the speakers after the students have worked with them.