OUGD603 - Creative Convos logotype

For the logotype, we want to make sure that creativity and colour will be a main focus. This is because the workshops will involve creative processes and varied ways of working. Therefore if the logo can be applied to different contexts, it will be able to communicate a range of different styles.

Using the Fugue - regular font, the logotype for creative convos would remain in lowercase because the text looked more circular visually. The circular motion of the text would contrast a boxed outer layer, with straight lines.

The logo was based on a speech bubble to replicate the conversations between professionals and the students at the event. Experimenting with different colours for the logo revealed that it could potentially be applied to a number of different variations.

The idea that we had in mind for the logo, was to make the colour a focus point of the design. This way it could present the event as fun and engaging. Therefore, when we tried the logotype as one colour it looked more commercial and less suited to the event.






With the process and material in mind, the logo had been applied to different backgrounds to see how it could be designed within the space. One thing we had considered was to show the logo approaching the centre of the posters, so that it would visually look as though it was being presented to the viewer. In the same way, the logo could be shown retreating to the corner of the posters shown after the event. Posting this on social media would show a review of the event after it has happened.