For the event branding of the Creative Convos week, it was decided that in collaboration with another designer the concept would be researched and designed. Before deciding on the concept it was first necessary to look at the posters and promotional material used for the previous year's branding. This way we could get an idea of how the event is celebrated and what to include in the designs.
As seen in the previous year's posters and social media posts, the concept of Creative Convos followed a simple blend of photography and text. While this does show the creative visitors and the workshop they were presenting, there isn't much in the way of noticeable concept behind the idea.
To this end, we propose that the new idea would follow a certain concept, which could then be applied to the posters and social media as a result.
Another thing to consider was the design of a new logotype, which could be used in all aspects of the branding. From past examples, we can see that there is similarities in the logotype of the event and the text used elsewhere. Our plan is to make the logo more memorable and reflective of the event, in a way that could add colour or creativity to the event.
One thing to consider when designing the campaign will be its consistency across different platforms/medium. Once the project is put together, it will have more potential to display a recurring theme throughout.
Ideas/Concept themes
contemporary/commercial design
practical elements of design
traditional graphic design process
traditional printing
Aim
Our aim is to make something that will stand out from typical industry approaches. Instead we want to choose a concept that can both represent the graphic design processes and the industry professionals. This way the campaign will focus on the core elements of graphics and the approaches found in today's industry.
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