Wednesday, 23 January 2019

OUGD603 - Statement of Intent (updated 23/01/19)


During the course of OUGD603, my aim will be to look into the ways in which design is used commercially, competitively and professionally. Some of the subjects that are likely to be explored in the projects will include packing design, commercial use of design, advertising campaigning, printing methods, marketing of work and selling work.

Some of the contexts that I plan to explore further include societal values, technology and mental health as I have previously looked into these subjects during past briefs. In terms of my research led brief, I will be focusing my investigation on youth culture and the changes that are becoming more noticeable over time. The research that is likely to take place will explore human interaction and how we form groups based on interests in certain activities, hobbies and music taste. More specifically, the brief will explore the nihilistic culture of modern day youth and why some believe they are an ‘identityless’ generation.

For some of the other briefs in the module, I will be using personal interests as a starting point for the investigations. For example, I'm interested in politics and persuading others to be more politically involved. Therefore, one of my briefs will aim to propose a solution to the ways we involve ourselves in politics and encourage younger generations to become more actively involved in political debate, beyond the confines of social media. I will also be creating personal work that will benefit my website, clothing brand and eventually my portfolio by the end of the year.

In terms of how this will benefit my practice in the end, I plan to be able to learn new skills and build on the ones I already have. This will include a better understanding of professional approaches to packaging and the necessary design choices required, as well as ways to work both independently and in collaboration with others of different skill sets.

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