As previously discussed in the interim critique session, the plan was to create a series of posters that would combine to for an image, giving the audience the clue to where the venue is. To start this off, lokking at the photographs that had been taken for the project needed to be reviewed so that a design decision could be made.
As the idea was originally to send the audience on a treasure hunt for each poster, it meant looking into more than one location and finishing with the Corn Exchange as the outcome of the journey. To start this off, it meant looking for certain areas in Leeds that could be potentially used for the poster locations. Another thing that had to be assessed was how the audience would get from one poster to the next in a wayfinding system.
The solution to this was to include a set of coordinates on each of the designs, meaning the audience would find the first poster and figure out the location of the next using the coordinates given. Once all the posters were found, the sudience can then start to piece together the puzzle and find out all the event’s information.
To improve the previous designs for the posters, I adapted a new colour scheme that would take inspiration from Carson’s work, with bright and contrasting elements. The designs also focus on the use of 90s typefaces to reflect the aesthetic of the culture. Some of the typefaces that proved most effective in the designs included Remagg CZ, for its grungey and messy look, Neutronium, which reflects the futuristic 90s look and finally the Rave font which boasts bold letters and blocky text of a 90s aesthetic. When combining these together, it made the context in which they were placed look more appropriate.
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