Design Process - Object Initial Design Idea

For the initial ideas phase of the project, 3 different approaches were taken towards the object. These ideas were to explore the use of typography in A Clockwork Orange, to create a series of museum advertisement banners, flyers and posters that would promote an exhibition on A Clockwork Orange, or to create a graphic novel. 

The purpose behind the first idea was to look further into the use of typography featured in a scene involving a casette tape. This included the musical notes to a song that the casette plays during the scene and the typography that can be seen on the casette itself. One way that this approach could have been developed would be through the use of Synesthesia experimenting. This involved mark making on different surfaces while listening to music, and relating the sounds to the colours that you imagine. In the same way, listening to the songs from A Clockwork Orange could be interpreted as words, as much of the music in the film is classical music, meaning their are no lyrics and therefore they are open to interpretation. 

Although this idea did not become the developed one, I still experimented with the technique of synesthesia earlier in the project when listening to the songs on the casette tape that was used for the photographs. From this, it was easier to get an understanding of how the technique works and what colours can be interpreted with different music notes.

The second initial idea was to create a series of posters and flyers that would focus on promotion for an exhibition at the Tate Modern museum. The plan was to focus the advertising on certain elements of A Clockwork Orange, including the iconic outfits worn in the film, the soundtrack used in it and the book of the same name. This would have meant an exploration into the layout and styles used by Tate Modern in order to find inspiration in the designs. However, due to peer critique this idea also did not receive much recognition, as the background information and possibilities seemed to short to extend as a project. 

The final initial idea, was to create a series of pages for a graphic novel style booklet. This included looking into the style of graphic novels and how A Clockwork Orange could be interpreted as a story in this style. Using digital editting, the plan was to take screen captures of scenes from the film and alter them so that they looked more like the style used by comic book artists, such as Frank Miller. In terms of depth in this idea, their were many possibilities to explore, including the layout of a graphic novel and what sort of fonts are used. The question being asked would be how this film adaptation could be applied to the comic book style and what typeface would be appropriate along with it. This idea also recieved the most positive feedback out of all three as it had more depth and approaches that could be explored.