Design Process - Wayfinding final design production

For the production of the final outcome posters, there were several factors to take into account when setting up the wayfinding system. This includes, how the posters will be displayed outside and what material were durable enough to withstand the weather. Also the scale of the posters needed to be examined in the spaces that they were made for, and whether or not they were appropriate for that particular area.

As these posters were to be made viewable from close proximity, it meant that the location for the posters would need to be at ground level. This is also important as the audience needs to be able to closely examine these posters to discover the hidden clues. As a result of this, appropriate areas of Leeds were chosen so that these posters were legible from 10-20 feet away. 

In terms of the material for the posters, vinyl seemed like the best solution as it is a durable material that is used frequently for public advertising outside. For the vinyl posters to be legible from a certain distance the most appropriate size would be A1. This way, if the audience is looking for the posters they won’t miss it when following the wayfinding system. The problem with using vinyl is the cost of the material printed in that size, as it is £19 per A1 poster. Therefore the outcome of the wayfinding system would cost £76.

One thing that became a noticeable problem for the audience was the fact that the posters would not be able to come down from the wall, meaning if the audience saw the poster they would need to photograph it to connect it with another photograph of the next poster. This issue could have been resolved earlier in the project by having a pictogram showing a photograph or capture symbol somewhere on the poster as a means to encourage the audience to interact with the poster. Another way that this could have been approached would be to add a QR code on the poster that directs the audience to a webpage, showing the poster added to a segment of the puzzle.

These methods of production could be seen as objective in the way that they focus primarily on informing the audience of the information through the use of typical advertising materials such as vinyl posters.