Elevator pitch
- What is the core idea?
- How does it work?
- Why does it work?
Create an elevator pitch for one of your projects.
Lifted Spirit is a cosmetic brand which tackles the issues the government have with legalisation of cannabis. By combining traditional cultural design with design suitable for today's cosmetic market, it was possible to reflect the health benefits of the plant without negative stigmatisation. Removing stigma related to the subject meant creating a brand identity that was familiar to high street shoppers and thus a more modern take on the subject of legalisation.
Cipher Coffee was a brand identity created with the intention of revealing how participation in competitions could lead to privacy leaks. By creating a coffee company that offered free coffee to participants who signed up to a newsletter, it was possible to reveal how their information could be jeopardised. Through designing a coffee brand inspired by others made the identity believable, but it did not take long to retrieve information which proved that participants were not aware of potential scammers.
Hunter.io is a good website to find contacts and their email addresses
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