Wednesday, 7 November 2018

OUGD601 - tutor feedback 2

Intro
  • How to identify masculinity/masculinities
  • Signifiers
  • The rule to fitness?
  • The relation of masculinity to femininity or other 
Gender Roles
  • What masculinities are a part of the hierarchy?
  • Do women have some power over other men? are some power structures outdated?
  • 'The Other (philosophy)' 
  • Dernida
  • Suppressing differences
  • Identify problems from MeToo campaign to critique Connell
  • Pleck GRSP - Judgement based on a negative assessment 
  • Media portrayal of men and masculinity
Practical 
  • Products - Genderless/ multi-masculine 
  • Could it be a non signifier? Selling a product that cannot be seen or held? Oxygen/Air/Non-physical 
  • Branding - Competitiveness, packaging, semiotics of packaging
Action
  • Find an article/book about the difference between fitness and physical health/sport
  • Find out when the gym became a popular activity for society. (as opposed to other sports?)
  • Look at the change in work/employment patterns (women) does this attack some men's masculinity?

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