BA (hons) Graphic
Design
Context of
practice 2: Practical brief template
| 
Name  | 
| 
Alexander
  J Pankhurst | 
| 
Brief title | 
| 
Technological
  advancements in graphic design | 
| 
Brief (outline the general aims of
  the project) | 
| 
·       In response to
  the essay, the practical will explore different ways to prove technology is
  beneficial to the improvement of graphic design 
·       It will aim to
  use appropriate typography, colour schemes and aesthetics to reflect a sense
  of advancement in technology. 
·       It will aim to
  provide audiences an understanding of the link between the theoretical
  research and the practical output. | 
| 
Background / considerations  | 
| 
·       The practical
  could be a manual for a company 
·       The practical
  could be an advertisement for a specific design 
·       The practical
  could be made through the use of advanced technology 
·       The practical
  could be demonstrated through the use of online advertising. | 
| 
Deliverables  | 
| 
The
  project will aim to produce a body of work that will provide audiences with a
  clear link between theoretical and practical work 
It
  may have proposed ideas, such as prototypes or finished designs. | 
| 
Mandatory requirements (essential
  requirements that must be followed) | 
| 
It
  must involve the use of technology to create it 
It
  must link to the essay 
It
  must show how technology is a positive tool for designers | 
| 
Research: references to reading
  (essay) | 
| 
Look
  at the businesses that operate within the advanced design industry 
Look
  at the ways in which they promote to their audience 
What
  ways can this support the practical output? | 
 
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