As a result of our social experiment, we were able to entice 27 people in under 30 minutes to sign up for the competition. This meant that almost 1 person would be signing up per minute that we were stood outside. As we allowed people to sign up we also noticed that no one was willing to read the terms and conditions and instead chose to enter their personal details, including phone number, email address and full name. This goes to show that for a competition that appealed to the student population, it was easy to obtain personal information about people and how they would be unaware of the use of their data. Within 24 hours of beginning the task, we were able to connect with over 50 followers on Instagram, create a uniform to wear on the day, create a poster, brand identity and believable sign up sheet which allowed for the idea to become more authentic. 
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