Using photoshop and Illustrator, we were able to create several posts that would show the business to be authentic and believable. These posts were similar in style to other coffee establishments and would be branded with the identity of Cipher.
From creating an Instagram account for Cipher Coffee, we learnt that by tagging other establishments and setting our location we were able to inform our target market were we would be. From this, people were able to meet us and sign up to the false competition.
We were also able to show the Instagram account to people in person, so that they would follow and see regular updates throughout the week. The Instagram name had also been displayed on the t-shirts made by other members of the group, including a hashtag for people to use in order to reach the account.
No comments:
Post a Comment