- packaging design
- commercial advertising
Research methodologies:
- could be conducted through research of past briefs
- other submissions to competition briefs
- for larger projects, it might be necessary to conduct primary research through interviews or surveys
- aesthetic analysis to use for inspiration
Statement of intent
During the course of OUGD603, my aim will be to look into the ways in which design is used commercially, competitively and professionally. Some of the subjects that are likely to be explored in the projects will include packing design, commercial use of design, advertising campaigning, printing methods, marketing of work and selling work. In order to fully explore these avenues, it will first be necessary to create a timetable plan of the projects between October and December and then January to May. This way several of the smaller briefs can be managed and explored toward the end of the year. Some of the smaller briefs to look into may include competition briefs that are made with the intent of becoming commercial works, cover art briefs and collaborations with other students. This way the smaller briefs can be managed in a way that utilises research methods, including looking at past submissions to competitions or analysing similar works of art.
Some of the contexts that I may plan to explore further include, societal values, gender roles, marxism and technology, as I have previously looked into these subjects during past briefs. In terms of my research led brief, I will be focusing my investigation on youth culture and the way we choose our career paths as a result of conforming to specific groups. The research that is likely to take place will explore human interaction, how we form groups based on interests in certain activities, hobbies and music taste. As a result of these interests, we form identities that carry meaning and enjoy conveying these identities to others. The role of social media has also changed the way youth culture is today, with the majority sharing their identity online as a way to validate their personality. As my research led brief will relate to the context of practice 3 essay, it will be easier to cross reference certain findings about identity and how it impacts our lives. For some of the other briefs in the module, I will be using personal interests as a starting point for the investigations. For example, I'm interested in politics and persuading others to be more politically involved. Therefore, one of my briefs will aim to propose a solution to the ways we involve ourselves in politics and encourage younger generations to become more actively involved in political debate, beyond the confines of social media.
In terms of how this will benefit my practice in the end, I plan to be able to learn new skills and build on the ones I already have. This will include a better understanding of professional approaches to packaging and the necessary design choices required, as well as ways to work both independently and in collaboration with others of different skill sets. One way that I plan to make the module different from others, would be to utilise professional photography, printing or binding methods, as a way to present the final outcomes as professionally as possible. As a result of the briefs, I plan to be able to gather aesthetic inspiration for my portfolio and necessary commercially creative pieces that will benefit my interviews at the end of the course.
Some of the contexts that I may plan to explore further include, societal values, gender roles, marxism and technology, as I have previously looked into these subjects during past briefs. In terms of my research led brief, I will be focusing my investigation on youth culture and the way we choose our career paths as a result of conforming to specific groups. The research that is likely to take place will explore human interaction, how we form groups based on interests in certain activities, hobbies and music taste. As a result of these interests, we form identities that carry meaning and enjoy conveying these identities to others. The role of social media has also changed the way youth culture is today, with the majority sharing their identity online as a way to validate their personality. As my research led brief will relate to the context of practice 3 essay, it will be easier to cross reference certain findings about identity and how it impacts our lives. For some of the other briefs in the module, I will be using personal interests as a starting point for the investigations. For example, I'm interested in politics and persuading others to be more politically involved. Therefore, one of my briefs will aim to propose a solution to the ways we involve ourselves in politics and encourage younger generations to become more actively involved in political debate, beyond the confines of social media.
In terms of how this will benefit my practice in the end, I plan to be able to learn new skills and build on the ones I already have. This will include a better understanding of professional approaches to packaging and the necessary design choices required, as well as ways to work both independently and in collaboration with others of different skill sets. One way that I plan to make the module different from others, would be to utilise professional photography, printing or binding methods, as a way to present the final outcomes as professionally as possible. As a result of the briefs, I plan to be able to gather aesthetic inspiration for my portfolio and necessary commercially creative pieces that will benefit my interviews at the end of the course.
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