The first design idea was to use different suits of playing cards to define the different policies of the political parties running in the election. The colours used in the designs are reflective of the colours used by the parties. This includes blue for the Conservative Party, green for the Green Party, yellow for the Liberal Democrats and red for the Labour Party.
The idea behind the playing cards was to make them available in a multiple choice set of questions, relating to the election. By picking one policy, that the audience believe is the most important, the suggestions can then be narrowed down as a result.
The second approach to the design element was to make the cards more illustrative and easier to understand. This idea came about when thinking of the audience, who are likely to be young people that are unfamiliar with politics. Therefore the illustrations on the cards can give them a brief explanation of what the policies are about or what they may affect.
As many of the manifestos that were explored spoke of a better future for Britain, it was necessary to look for a typeface that may communicate a sense of forwardness. The use of Futura gave these card designs a more modern feel and importance in their approach.
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