Primary research methods
Any research involving human subjects need to be approved by Simon in advance. (ethical practice)
Human research needs to be anonymous and must contain informed consent in advance.
Empiricism vs Rationalism
These are the two main approaches to "knowledge"
Empiricism: something is only "true" if it is experienced using senses.
What you do through primary research
Rationalism: truth can be grasped intellectually using logic and reason.
what you do through secondary research (reading, discussion and argument).
Empirical:
Start with questions
Questions that have not already been answered. E.g. preferable questions particular to the subject.
Data collection:
Focus groups: deliberately selected participants.
Survey: Interviews (qualitative) questionnaires (quantitative)
Ethnography: study people of cultures - ( interviewer can become involved in the views or opinions of the subject. E.g. gangs)
Content analysis (extracting quantitative data from qualitative sources) measuring the frequency of pre-specified items (e.g. how many times the BBC uses the F word after 9pm).
Creative explorations: using creative techniques as a means to gathering subjective data: Lego building, collage, film making.
Quantitative data: In order to analyse numerical data you must start with a hypothesis.
Qualitative data: make sense of numerous qualitative responses from the same/similar questions won't happen without coding.
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