In conclusion to the design for screen brief, it is clear that in order to design an interactive user experience, first an understanding of the target audience is needed. In this case, through identifying the problem that is the amount of young people who do not cast their vote during the election, we can start to think of ways to change this. By targeting this specific audience with the platforms they use, there is potential for them to take an interest in the interaction. By creating an app for a mobile device younger audiences are more likely to download it as the information is quick and easy to access.
In terms of design, the app needed to have an approach both relative to the interest of the viewer as well as the context. This meant looking at existing apps that are likely to interest this audience, such as playing card games, as well as looking at existing design for politics. By combining the two it was possible to maintain the viewers interest while informing them of important issues at the same time. Taking inspiration from playing cards and casino tables, it was possible to use appropriate typeface and colours that would reflect themes of classic games.
Peer discussion and feedback also helped the project when deciding what directions to take and what would need to be changed as a result. Through wire framing the layout of each page in the app, it was possible to explain the intentions of the app to others and see what other features could be added and where.
Overall, the project has successfully conveyed the intentions of solving a problem through an interactive design layout. However, there are also some considerations that could have improved the ideas further, including changes to colour in the first section of the app. By changing the colours of the policies the audience would then be unaware of the party that they represent, making the test less bias. If the viewer is unfamiliar with the colours of the party then this would not be a problem.
No comments:
Post a Comment