Studio Brief 1 - Individual practice

As part of the individual practice brief, it was first necessary to look at the different briefs available for this module. Researching the briefs also allows you to understand how to manage the time between briefs.

Potential briefs

• RSA - Fair Play brief. (re-design the packaging and advertising for a toy)
• Penguin student design award - Adult fiction cover award for Animal Farm
• YCN - Action on hearing loss
• YCN - Bumble (An app aimed at students where users can find romantic relationships, friends and business opportunities)
• YCN - KFC - recreate the bucket design for the company.

Ideas

Penguin student award.

• This type of brief is recognisable and has previously been done before. Therefore, it will be more manageable when it comes to the process and structure of the task at hand. Choosing this brief will also allow for thorough feed back during peer critique sessions, which will in turn help with the design and context of the brief.

YCN - Action on hearing / KFC

• These two briefs are also smaller in their tasks and offer a more narrow direction in which to explore the brief. For the action on hearing brief, it may be beneficial to look at existing medical logos and design, as a reference to the process of the brief and for further inspiration on how to tackle it. For the KFC brief it would be beneficial to first look at the previous designs for the bucket, competitors of the company and their core intentions. This will help to build up an idea of what the brand wants to communicate to their audience.