- analyse
- interpret
- history
- context
Research
- user/audience
- purpose
- function
- client
- contexts
- histories
- meanings
- social / political
ideation
- concepts
- message
- type choice
- layout
- colours
- production
Development
- Iterative changes
- experiments
- innovation
- multi media
- testing
- evaluation
- feedback
- communication
(grounded in research)
Prototypes
- 3 x developed outcomes
- testing
- feedback
- evaluating
(grounded in research)
Final Outcome
- Developed through iteration
- user-focused
- fulfils the purpose
- meets the brief
- justified in relation to the research
- conceptually driven
- innovation.
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